SHOWCASING A PRODUCT USING
REAL-TIME TECH
FIND OUT HOW
In a
nutshell
Dyson carry out the majority of their creative work in house. They have a beautiful and distinctive style. A clean, clear simplicity to everything they do that exudes their design truth; form should follow function. Being given the opportunity to create a digital product showcase for their new flagship store was a real honour. But it had to live up to the Dyson brand standard, so the heat was on.
Mapping the experience
In order to create an MVP to collect data and develop upon, we decided to focus on a single product. We brought it to life in full 3D and placed it in a beautiful and familiar setting that blended perfectly with the Dyson landscape. We then mapped out a journey that took users from intrigue to exploration and through to purchase.
Mirroring functionality
We featured the design and functionality of the product itself with our UI. Allowing us to truly demo the products capabilities, in a ways that couldn’t be achieved with a physical product. Switching through different modes, users can peel back layers and understand benefits from a whole new perspective.
By introducing a series of touch points within the experience, we were able to funnel users through to the next step. Ensuring they didn’t simply drop off, we guided them into existing purchase and data collection spaces. This also helped us to justify the ROI and vindicate future product rollouts.
Extending
the journey
