DEVELOPING
A NEW VISION
FOR CAMERAS
FIND OUT HOW
In a
nutshell
Having produced a variety of product tour animations for Nikon, we received a brief to create something interactive.
A proof of concept application to to be used at events, as well as within Nikon stores and showrooms. With the power of real-time technology at the heart of the experience, we defined a journey and crafted an interface.
Keeping it simple
Users presented with this installation would likely be seeing it for the first, and only time. It was crucial that we grab their attention, and create desire to interact. We did so by applying beautifully alluring idle screens, and keeping interactions simple.
Contextual usability
By keeping the UI focused around the product, and incorporating neatly choreographed real-time animation sequences, we were able to ensure the experience felt immediate and familiar. The product could be explored to the smallest detail - ports could be opened, various lenses could be dragged into place, and additional information was in turn surfaced pertaining to the interactive elements.
